Marketing Management Outline Example | Topics and Well Written Essays - 1250 words

Marketing Management - Outline Example It is highly essential to understand the needs and the preferences of the customers and this is done by integrating brand strategies. Having a strong brand is invaluable since it is a promise to the customer and today branding has become a foundation for every company in marketing communication. (Kashani & Turpin 1999). Reasons why companies develop their core products into brands 1. Memorability – a brand name serves as a source of reputation for the company and besides an effective company name it also helps in reinforcing the identity to the customers which further makes them do more business with the company. It comes with a distinctive behavior or a unique color combination. 2. Loyalty – customers are more likely to purchase a brand with which they have positive association and experiences and the customers who are bonded with a brand also purchase other items sold by the same brand. 3. Familiarity – branding also has an impact on the people who are not the customers of the company and familiarity induces liking because of which people often recommend a brand to other people also. 4. Premium price and age - instead of dealing with price-shoppers, there are always buyers available who are willing to pay more for a brand compared to its competitors. 5. Extensions – a brand name which is well known amongst the people can also be used to sell new products. 6. Equity of the company rises – a company that sells branded products is sold at a higher price than the other companies that sell non-branded products and services. 7. Marketing expenses are low – money is always required to create a brand but once it is created, marketing expenses eventually reduce. 8. Lower risk for consumers – people often choose a branded product over a non-branded product when making a purchase decision. Brand valuation methods A number of brand valuation methods are used by the companies and every method has its own advantages and disa dvantages. Some of the main brand valuation methods are mentioned below. Income based brand valuation methods 1. Relief from royalty method – this method is based on the amount the owner would have to pay in order to get the brand licensed by a third party. In order to capitalize the future branded cash flows, discounted cash flow analysis is used. 2. Excess-earnings method:Â  earnings above profit are calculated to attract investors on the basis of the value of the assets while the excess amount is attributed towards the brand. 3. Price premium method:Â  this method of brand valuation

Letters Essay Example | Topics and Well Written Essays - 1000 words

Letters - Essay Example By including specific reasons for the purchase, it is a clearly defined message of why the buyer would like the product. Also, the exact expectations for delivery date and a reference to a previous telephone conversation both add helpful details. Message.   Is the message well organized?   Is it well developed with ample use of examples and specific details to support the purpose of writing?   If not, what can be done to improve the writing in this area? The first paragraph outlines exactly what the problem is: that the order must be placed by the product representative, that the company doesnt show a pending order, and the customer has not received a response from the representative. The second paragraph goes into more detail as to why this is of importance and time-sensitive. The customer also follows up by attaching the original order. 2. The customer could also offer action that will be taken if they dont hear from the representative by a certain date. For example, if I dont hear from you by this date I will have to purchase the flooring from another company. Message.   Is the message well organized?   Is it well developed with ample use of examples and specific details to support the purpose of writing?   If not, what can be done to improve the writing in this area? Message.   Is the message well organized?   Is it well developed with ample use of examples and specific details to support the purpose of writing?   If not, what can be done to improve the writing in this area? The writer could break this into two paragraphs, the first stating thanks for the help, the second clarifying what will be done with the advice given. Otherwise, it is well organized. There could be examples of the advice and action planned to take. The tone might be a little formal. Obviously the person the letter was written to took a lot of time to respond and offer advice. This would cause one to think the letter could be a little more personal

Competencies of the Effective Healthcare Leader

Competencies of the Effective Healthcare Leader The analysis of a top down change process in my organisation has led me to a critical understanding of processes, my own place within these organisational processes and the effects my role and competence can have on the professional experiences of others. (Please see appendix for summary of scenario). Kerfoot (2004) suggests that one role of leaders is to synthesise information and then channel it to improve aspects of the organisation, placing interpersonal communication at the forefront of leadership activity (Chambers, 2002). In this instance, information is power, and one fault of the process describe below is that information was not shared in a timely or inclusive fashion. Kerfoot (2004) describes information as leaders’ primary resource, but I would argue that the primary power of bad leaders lies in their ability to control that information. Grossman (2007) describes communication as one of the key competencies of the effective leader, but there are a number of other dimensions of leadership which are equally as important. This scenario highlights communication as a major negative factor in the implementation of change. However, there are other aspects of leadership which could be employed to ameliorate the situation: conflict management; collaboration and networking; teamworking; decision-making and troubleshooting; the ability to understand and so work with (or manipulate) the organisational culture (Grossman, 2007). They should also be proactive, manage negative situations and emotions cognitively and have a degree of emotional intelligence (Jooste, 2004). It is obvious of that the employment of these competencies might have prevented the challenges which arose from the process described below. Transformational leadership (Thyer, 2003) would allow for improved multi-way communication, by allowing the leader to establi sh new and different lines of communication with and between staff at different levels (McCarthy, 2006). Transformational leadership may also address the staffing issues associated with this challenging scenario (Thyer, 2003). Healthcare professionals, particularly nursing staff, engage with, develop and reinforce such behaviours constantly as fundamental competencies for effective patient care. Grossman (2007) argues that good leaders must have demonstrated efficacy in patient communication, which suggests that all nurses have such abilities. Nurses also have unique insider knowledge, which should have informed a full system analysis (McCarthy, 2006) prior to the implementation of the change. Including the staff in this process might also facilitate both the change the process by engaging the staff in meaningful, change-related communication and activity from the outset (McCarthy, 2006). Chambers (2002) suggests that the mark of a true leader might be someone who can se the vision, share it with others and lead them on the journey that makes it happen. The lack of such a guide, a true leader is both evident in this scenario and indicative of an area of future need, where the existing resources of those who already translate organisational conceptualisation of service delivery in to the pragmatic and practical aspects of quality patient care should be utilised rather than wasted. Senior nurses, such as myself, possess these qualities and should be enabled to express them. References Chambers, N. (2002) Nursing leadership: the time has come to just do it. Journal of Nursing Management. 10 127-128. Grossman, S. (2007) Assisting Critical Care Nurses in Acquiring Leadership Skills. Dimensions of Critical Care Nursing 26 (2) 57-65. Jooste, K. (2004). Leadership: a new perspective. Journal of Nursing Management 12 27-223. Kerfoot, K. (2004) Leaders and windshields: the art of deflecting essential information. Dermatology Nursing 16 (6) 545-546, 568. McCarthy, J. (2006) Five more concepts for creating change. Nursing Management September 2005 Available from: www.nursingmanagement.com. Accessed 17-7-07. Thyer, G.L. (2003) Dare to be different: transformational leadership may hold the key to the nursing shortage. Journal of Nursing Management 11 73-79.

The Necessity Of Bilingual Education In Our Society Essay -- Language

The Necessity Of Bilingual Education In Our Society Bilingual Education has been a controversial subject within the educational system since its inception in 1974. It is of great importance to define the term "Bilingual" which is " The ability to speak and understand two languages". Included in this definition is the implied ability to transfer knowledge , skills and concepts from the first language to the second language148. It is important because it is upon the ability of the student to transfer knowledge to the second language that is the key to the success of Bilingual Education. The implementation of bilingual education surfaced as a consequence of the Lau vs. Nichols decision, which stated that schools must provided some kind of special help to those children who do not speak English . The Lau decision held that those students that do not speak English were denied equal treatment under the Civil Right Act of 1964, if they were to be taught in the same manner as the English speaking children. In 1976, following the Lau decision, California adopted the Chacon-Moscone Bilingual Bicultural Education Act A.B.507 which established specific bilingual program requirements for identification, instruction, staffing assignments, classroom composition, reclassification and parent involvement. In 1980 this act was amended , adding to the above that its primary goal was to move pupils into English as the language of instruction as " effective and efficiently as possible." This amendment changed the above original Act to a more complex set of requirements that included Language Arts and Math in the students native language , English Language Development (ESL), Social Science, Music, Art and P.E . This curriculum utilizes Spec... ... of home and community". (95) Let us not forget that this country began as the chosen land of immigrants. Works Cited Joh, Jason, 147Cultural Diversity and Education148, Education in American Society School of Education, CSUN -1994 (2-8) Krashen, Steven & Biber, Douglass, On Course: Bilingual Education 145s Success in California . California Association for Bilingual Education, Sacramento, California. 1988 (27) Crawford , James, Bilingual Education : History , Politics , Theory and Practice Crane Publishing Company, New Jersey, 1989 (39) Hardy, Terri, Daily News 147Bilingual grads surpass native peers on test148 June 22, 1998 (front page) Hooks, Bell - Lunsford, Andrea/Ruszkiewicz, John The Presence of Others: Voices that Call for Response, 147Keeping Close to Home: Class and Education148, St. Martin146s Press, Inc. New York, NY. (2nd. ed.) (95)

Leadership Philosophy

Eisenhower said once said, â€Å"Leadership consists of nothing but taking responsibility for everything that goes wrong and giving your subordinates credit for everything that goes well†.   (http://www.maxwell.af.mil/au/awc/ns/electives/sld/sldsy.htm) Any deliberation about leadership must begin with the recognition of the fact that people want to be led. It is obvious to a great extent in the face of a calamity they find comfort and inspiration from their leaders. This is also true on a day-to-day basis. People tend to need and seek out guidance from strong leaders. â€Å"Leaders organize people—whether in a multinational corporation, a civic or charitable enterprise, a family business, or a high school.† (Ashby and Miles, 2002) According to Fairholm (1998), â€Å"one of the fundamental characteristics of leadership philosophy is its emphasis on a few values held in common by group members†. These values are summed up in a vision of what the group and its members are and can become. â€Å"In the United States, the vision typically integrates values described first by the founding fathers. These values include personal liberty, respect for life, justice, unity and happiness. These are widespread values that are essentially held and to the achievement of which most people dedicate their energies. Unless leaders tap these energizing values, they risk not being able to lead†. (Fairholm, 1998) A Policeman’s life is riddled with high standards of selfless service. They have to have integrity and it is widely known that they have worked hard without waver since their inception. A question which arises often is â€Å"How do you lead men in such a way that they will put their life on the line for you in an encounter situation in times of danger, and work twenty hours a day for weeks and sometimes months to resolve a crisis?† Of course this can be achieved through perpetual torture and extreme fear of the leading officer but Constables and Lieutenants under such a Captain will not give their job a 100 percent and the direct negative outcome of that will be that the team will not be functioning at full capacity. Firstly a leader must illustrate devotion and commitment to a life of service. Secondly, it is of vital importance that a leader must be considerate and concerned about his people. (Puryear, Jr.) These tie in with the principle of observation of a role model. A leader’s subordinates have to see that their leader is entirely dedicated to his job and doesn’t only treat it as a job or simple tasks which have to be performed out of duty. A leader must display his love of the occupation so that his subordinates have a role model to follow. However, they will not follow him without question if he doesn’t demonstrate affection for those under him. There is no need for physical forms of affection. The kind of affection needed can simply be demonstrated by thoughtfulness from a leader. A leader needs to be genuinely concerned about the safety of those under him. In a job such a police officer’s this is particularly important. An officer's subordinates need to know without any doubt they their lives are in the hands of someone who cares. Brilliant examples of concern for staff have been littered through the US military history, â€Å"Gen. Vandenberg invited a colonel to sit in on a conference with the legendary Macarthur. Gen. Twining gave up his Christmas vacation to permit Quesada to catch up on his flight training. General John P. Ryan took coffee to mechanics working late at night. General Brown allowed a crewman to release his frustration by putting on his cowboy hat and boots. He also provided flights home during temporary duty for his officers and men, and he saw to it that enlisted personnel living in barracks could have a leisurely breakfast on Sundays.† (Fairholm, 1998) With such an amazing array of leadership in our country’s history, one should take a leaf out of their book. Some may think that all leaders would comprehend and be aware of the significance of looking out for those underneath your authority, yet such is not always the case. A primary principle which policemen follow is to develop a sense of responsibility among their subordinates. General Marshall would say throughout his career to his subordinate officers, â€Å"Fix the problem, not the blame†. At times, a leader has to rely on himself and more imperatively, on his workforce to see him through the storm or bad weather. (Barber, 2004) It is of vital importance that the subordinates discover that they are capable of achieving more, the subordinates assessment of what constitutes of difficult is a direct consequence of their frame of reference. This problem can be solved with mentorship. Part of mentoring someone involves placing a subordinate in contact with people at the top who are making the toughest decisions. As Murphy and Riggio (2003) put it, â€Å"Opportunities such as observing another's leadership and management skills in action or gaining self-awareness through another's perspective are just a few of the benefits of mentoring†. Using Gen. Shy Meyer's definition, a mentor is someone who provides â€Å"guidance, counseling, advice, and teaching† and, with that, â€Å"door opening† -meaning opportunity. â€Å"The result of door opening and mentorship is that with progress in rank and responsibility one gets the toughest jobs, the longest hours, and the greatest sacrifices in family life.†Ã‚   (Puryear Jr., 2000) Unfortunately many leaders have developed the â€Å"one-size-fits-all† mentality. This blunder is the outcome of an ironic combination of overconfidence and under confidence in the value of an old, recognized and formerly victorious plan and under confidence in being able to master or develop an original but new and so strange plan.   Sometimes Police officers want to get fast results and so get impatient and apply this theory their operations. One's previous knowledge is always an advantage and it is a huge part of any operation but it must only come into play in the context of the present circumstances. Some may attribute the habit of to a lack of ability to comprehend or even mental laziness. Inductive reasoning is required to avoid such am error.   This entails the skill to look at and understand the bigger picture. Of course this may require the investigation of hundreds or thousands of concrete facts and observations, then set aside those which are insignificant and of no great consequence and finally amalgamate the remainder of it into tiny basic conclusions and standards. The final question has to be â€Å"What does this all add up to?† This can be done through two ways; Inductive reasoning and Deductive reasoning.   Inductive reasoning is based on simplification prioritizing. It involves turning complexity into simplicity by imposing order on seeming chaos and identifying what has to be done before any other outcomes can be achieved. What is a fundamental need to be considered and this fundamental feature is what everything else will rely on and function upon. Deductive reasoning works in another manner. It involves integrating what has been discovered with prior knowledge and then applying it to the current situation. Some may find the level of complexity required too great. So they bluster and make demands on subordinates and use familiar strategies, but they never get to the real heart of the problem because they do not know what it is. There may be a lack of creative imagination as well. All of this is very hard mental work and requires intelligence and logical thinking; a policeman’s work is not only restricted to physical activities! A few leaders often do not know that they cannot handle the job properly. More often than the foundation of their self-esteem is always being right and always being in control of things. They would feel humiliated and degraded if they admit that they cannot complete a task correctly. They lie to themselves by convincing themselves that they can do it and fall into a whirlwind of desperate, inept measures. None of them could be right but that point they stop thinking. They replace thinking with clumsy actions. When things begin to go bitter, they lash out at their subordinates and then segregate themselves so that they will not have to hear the bad news. All this makes them progressively less able to fix what is really wrong with the operation. (Murphy and Riggio, 2003) Henry L. Stimson, the secretary of War through 1990 and 1911 once said, â€Å"I had been accustomed throughout my life to classify all public servants into one or the other of two general categories: one, the men who were thinking what they could do for their job; the other, the men who were thinking what the job could do for them.† (Puryear, 2009) True leaders who others follow without any doubts or questions even in the worse of circumstances are those who do the former. References Barber, E. Brace. (2004) No Excuse Leadership: Lessons from the U.S. Army's Elite Rangers. Hoboken, NJ. Wiley. Fairholm, W. Gilbert. (1998). Perspectives on Leadership: From the Science of Management to Its Spiritual Heart. Westport, CT. Quorum Books. Murphy, E. Susan & Riggio, E. Ronald. (2003). The Future of Leadership Development. Mahwah, NJ. Lawrence Erlbaum Associates. Puryear, F. Edgar, Jr.(2000) American Generalship: Character Is Everything The Art of Command. Presidio Miles, A. Stephen & Ashby, D. Meredith (2002) Leaders Talk Leadership: Top Executives Speak Their Minds. New York Oxford University Press. AWC Elective: Strategic Leader Development http://www.maxwell.af.mil/au/awc/ns/electives/sld/sldsy.htm Accessed January 5, 2007   

Case analysis-Harrington Collection Essay

Problem identification In 2008, Harrington Collection, a large manufacturer and retailer of U.S. high-end women’s apparel, was facing opportunities and challenges whether to launch of active-wear products to meet the market and customers’ needs. But according to the macroeconomic environment, the target market, competitors and its own financial condition, Harrington needed to take careful consideration and then make the best decision for their own development. The U.S. women’s apparel industry Market trends From the data of U.S. Apparel Market Sale (2002-07), we could find out that, even when subjected to the impact of the economic downturn, the U.S. women’s apparel industry remained in a mature and stable state and held by continued growth momentum. The Retail Sales increased from $106 billion in 2002, to $133 billion in 2007. The average annual growth rate is 4.7%. It showed that the total sales of the women’s apparel industry did not receive the macroeconomic impact. Consumers still had a high desire to go shopping. At the same time, analyzed the data from U.S. Apparel Market Units, influenced by the economic downturn, consumers were more interested in less than $100, low-priced women’s apparel. From 2005 to 2007, the growth rate of units sold in more than $200 is 3.4%, the product growth rate of between $100-200 is 1.4%, and $50 to 100 product growth rate is 14.3%, while less than $50 low-priced products have the highest growth rate of 16.1%. The low-cost market has a great opportunity for manufacturers. Characteristics and competition The value chain of the women’s apparel industry is about: (1) branding; (2) design; (3) buying; (4) production; (5) channel marketing; (6) distribution; and (7) retailing. In the era of apparel products are relative homogenization, price war seems to become a common method to erode the market share of each other between brands. Each brand need to face how to  effectively reduce costs. Many brands established overseas plants or outsourced to overseas factories. This could reduce their cost of production and labor. Through effective monitoring, the overseas factory’s products also have a good quality. This makes the increased competition on the market. Women’s apparel retailers included department stores, mass merchandisers, specialty stores, and warehouse clubs/supercenters. Among them, the specialty stores got the 1st position, 58.6% share of channel, changed 11% from 2005 to 2007. The 2nd place is department store, 19.0%. Mass merchandisers got the 3rd position with 11.4%. In the retailing women’s apparel for the U.S. market, the most important distribution channel is specialty store. Harrington Collection Company’s background As a nearly 50-year history of the women’s apparel brand, Harrington Collection has a clear market positioning. Targeted at the high-end market is the original intention of Harrington Collection. The 1980s, the Harrington Collection expanded Vigor and Christina Cole brands, the product line aimed at the younger customer market. Because of their superior quality, knowledgeable sales staff and designer styles, they have a group of loyal customers. Four product lines Harrington Collection targeted affluent, fashionable, college-educated, professional women from 25 to 60. This company has four product lines, covered three classifications (Designer, Bridge, and Better) of the women’s apparel market. They targeted women of different ages, different background, and different family income. The Harrington Limited, as the â€Å"Designer† classification. This product line focuses on the Designer Collection, targets the customer as â€Å"Sophisticated Elegance†. Their age is from 35 to 60, an average household income is more than $200k. The retail price range is $500-$1000+. And it has 20% of Market Share, as the â€Å"Cash Cow†. It shows Harrington Collection’s market position is a high-end brand. Harrington Limited is the company’s most important product, and as a high-end brand, the products could show the strength of Harrington Collection. The Sopra, positions as the â€Å"Bridge† classification. This product line focuses on the Evening Wear; it targets the consumers of â€Å"Status Seeker†. The retail price  is about $400-$800. Most of the customers are 35-60; household income is more than $150k. The market share of Sopra is the lowest among the four product lines, only 5%. It is the â€Å"Dog† product, but the Evening Wear means the high-end position of a company, Harrington Collection needs to keep this product line. The Christina Cole, positions as the â€Å"Bridge† classification. This product line focuses on the high-end Career Wear; it targets the customers of â€Å"Office Chic†, with the price from $300-$700. The average information of the customers is 30-55, with more than $100k household income. The market share is 8%. The market positioning of this classification’s products are very competitive, so 8% is acceptable. It is the â€Å"Star†. The Vigor, â€Å"Better† classification’s product line, focuses on the Career Wear. Targeted customers are â€Å"Trend Setter†. They are from 25 to 50, with more than $75k household income. As the targeted age of the customers is younger than the others product lines, this line is full of fresh and flexible. It is able to adapt to the needs of the market to react and change, the â€Å"Star†. Manufactory strategy Harrington Collection does not set up overseas factories in Asia or outsourcing, for two reasons. First, they expected of high-quality women’s apparel products, good quality make their products to attract high-end consumers. Second, they hoped to catch up with the fashion, the close plants will have a high speed to deliver their product to the retail department, it could be able to help the brand issue season’s trend styles with the fastest speed. This strategy improves the cost of product, but it will help to enhance the brand image. Active wear In recent years, more and more of the company launched its own active wear products, just like hoodie, pants, and tee-shirt. Consumers buy active wear’s aimed not just in gym, but worn in everyday life. Consumers believe that active wear is very comfortable, very fresh, and very casual. There is also a very important reason, active wear is relatively cheap. In 2007, the â€Å"moderate† and â€Å"budget† classifications got 80% of market share on the apparel market and sold 7.5 million units in that year. But in 2009, many brands started to transform at the level of the â€Å"better† active wear. The average selling price was just below $100.By such changes in the market, we  can see that the consumer’s demand of high-grade active wear was increased. And consumers are willing and able to buy high-end active wear. Active wear of Vigor Division To Harrington Collection, in 2007 and 2008, the active wear market was not suitable for them to locate a high-end brand. Their brands, Vigor, the lowest level of the product line, but also achieve the â€Å"Better† classification. At that time, the consumers were more interested in the cheaper products. But the Market trends had a sudden shift in 2009, so Harrington Collection got an excellent opportunity to join into the active wear market. Harrington Collection’s Vigor brand is the most suitable for the introduction of active wear products. In the minds of consumers, Harrington Collection is a high-end brand, if Vigor was able to launch active wear products, would be favored by the consumers of high-end brands. Vigor’s styles were much more flexible than the others brands of Harrington Collection. And the core styles of active wear were about fresh and lifestyle. As a brand of Harrington Collection, Vigor continued the strategy of their company, provided the hi gh quality and agility products to fix the consumers’ needs, wants, and demands. This would attract the existing customers of Harrington Collection to purchase Vigor active wear products, because they believed that these garments were high quality and fashion. The Vigor team made decision about pricing. That hoodie, tee-shirt, and pants would be $100, $40, and $80, it seemed not a very high price, the working-class even could afford for them. It could help Vigor to get shares in the market of â€Å"moderate† classification. However, the establishment of a new product line requires the purchase of new equipment, the new plant, equipped with the appropriate staff. Harrington Collection needed to build a management team, design team. However, even the prospects of the market were perfect, but it still had a high risk to invest. Because of the market was full of uncertainties. But as a very promising project, Harrington Collection should carry out investment and development. Potential retail trade Because of the Vigor has laid a foundation, with a number of loyal customers. The active wear’s released as a new product sold in the present  market. Consumers can purchase the Vigor products from company-owned stores, upscale department and sociality stores. Company-owned stores’ sales and units are about 20% of the other two kind’s stores. Company-owned stores As the retail group of the Harrington Collection, they operated 120 stores, 50 of them were dedicated solely to the Vigor division. As the advantages of these stores that belong to the same forest senior enterprise distribution strategy can be effective implementation. Harrington Collection can avoid large retailers control, independent development and implementation of the marketing strategy. In these stores, Harrington Collection can be unified planning, unified propaganda, to help establish and enhance brand image. The stores’ management can be more direct contact with the market, and is easy to understand the changes in market demand, and at first time to adjust the marketing strategy. But with the high operating costs, many involve the management of business, need to invest a lot of manpower, material and financial resources. Upscale department and sociality stores As another two very important sales channels, they sold 80% of the Harrington Collection’s products. Both the two storefronts implement the same plan and strategy, with a certain degree of stability and integrity, and at the same time are able to avoid the vicious competition among the channel members. However, in this distribution channel, the prices of the previous link directly decide the latter part of the cost. Vigor’s active-wear The Vigor active-wear’s pricing relative to other products is relatively low, less than $100. This series is a strong attraction for consumers. In the initial launch, Vigor would be vigorously publicized. With Harrington Collection’s brand awareness, it was estimated that due to the current market demand is relatively large, and will soon get a valid response. The pricing strategy of Vigor active-wear is market skimming prices. Although these prices are lower than the other products of Vigor. But the variable costs of these products are only $20.55 (Hoodie), $7.50 (Tee-shirt), and $16.40 (Pants). The pricings are $100.00 (Hoodie), $40.00 (Tee-shirt), and $80 (Pants). Even with other related variable costs, and the fixed costs as  well as the construction of the plant, the purchase of equipment, and the administrative expenses of the management. The total cost of the product is much lower than the pricing. This pricing strategy can maximize profits of each single product. And it will not affect their own brand positioning to consumers buying enthusiasm. These products as same with other products of Vigor, will perform the same sales strategy; simultaneous promotion. The active-wear will not become a special product, which will affect the attitude of consumers to Vigor, that the active-wear of lower grade, or a decline in sales situations. Vigor’s competitors’ reaction â€Å"Better† level Positioning â€Å"Better† level the active-wear market is very competitive. Liz Claiborne’s Juicy Couture was one of the early leaders in this market. The leading companies, such as Jones Apparel Group and Liz Claiborne, both of them had a high share in the women’s apparel market. Even more, most of their products positioned in the â€Å"Better† classification. After Harrington Collection released Vigor series active-wear, the two companies will certainly respond. These two competitors in the overall grade lower than Harrington Collection, but because they build factories in the third world, their cost is lower than Harrington Collection, so they can drive down prices, establish a price war in this â€Å"Better† classification. At the same level, the relative homogenizations of active-wear products make it difficult to get a breakthrough in the design. So the price seems to have become a major factor in many consumers’ choice. Each company will be fully developed characteristics of their own company’s products, in order to attract more loyal customers, and seize the market share of other companies. Other levels Competitors with the same grade of the Harrington Collection will seize this opportunity to enter the active-wear market. They will not have a distinct advantage in the price, even in the presence of a disadvantage. But their quality may be higher, more innovative style design; fabric selection will be more comfortable. These products will attract high-end consumers’ details. The low-end brands will not impact on the formation of Vigor. They target different customer groups, both the customers will not be  influenced by each other. There is no direct competition, but would impact overall active-wear market share. Potential financial impact of Vigor active-wear manufacturing group The establishment and promotion of a new product needs to Harrington Collection invest. As the Vigor active-wear manufacturing group, this part of the investment is very high. The pants’ equipment costing was about $2 million and plant start-up cost estimated at $1.2 million. This program’s cost estimated $3 million. The hoodie and tee-shirt’s equipment costing was about $2.5 million and plant start-up cost estimated at $2.5 million. This program’s cost estimated $3.5 million. The expenses of national advertising and public relations campaign were estimated at $2 million. The carrying of active-wear line for every company-owned store was $50000 per store. The total carrying expense was about $2.5 million for 50 company-owned stores. The other data will be calculated in the form at the end of this part. In the end, the profit before tax in 2009 was $6,304,590. The profit margin before tax was 15.8%. Make decision A mature company should be good at discovering market opportunities, and seize the opportunity. Every investment has its risks, and identifies real opportunities for each company is very important. As people increasingly focus on practical demand for clothing, active-wear has good market prospects, and Harrington Collection has an advantage for the development of this product line. Even though the initial investment is huge, but this product is also huge gains. These products sale for a period of time then  the early investment will be recovered form earnings. Harrington Collection should let Vigor add this product line.

Dramatic interest Essay Example

Dramatic interest Essay Example Dramatic interest Essay Dramatic interest Essay Essay Topic: Amadeus How does Shaffer draw upon aspects of the plays historical background to enhance its dramatic interest? Consider: The period in which the play is set Its setting Vienna The background of Court Life The events in Amadeus happen in the eighteenth and nineteen century. Vienna is the capital of an expansive empire. It is the centre of the musical world, somewhere seemingly perfect for a genius of music. We are immediately introduced to Viennas citizens who themselves are also an audience to the events that unfold. The emperors taste in music is superficial; Salieris simple compositions are ideal as they make no demand on the royal ear.Mozarts music is therefore too challenging for a man of such minimalism. Mozarts unutterably beautiful music is merely described as having too many notes. This clearly shows that they simply cannot comprehend the magnitude of Mozarts music as music cannot have too many notes. Historically, the play is set in the Age of Reason. People in this era fundamentally believe that shared beliefs were more important than personal opinion, and therefore public life mattered more than private life. With this in mind we can directly contrast this way of life with what Mozart brings to Vienna.Our initial meeting with him shows us his complete disregard to social etiquette and a personality totally unheard of for his time. Mozart shows no sense of hesitation to commit sexual acts in a library. Directly contrasted with this wild character is Salieri. Salieri epitomises the culture in the Age of Reason, his conservative way of living is exposed both sexually and musically. It is in these two fields where Mozart is illustrated so creatively, Ill want everything backwards, once Im married I would want to lick my wifes arse instead of her face.Salieri performs simple music for the Emperors non-demanding ear and his wife is described as his domestic companion with a lack of fire. Mozart is said to be set in the Romantic period. This culture is predominately focussed on the idea of free speech. There is also an element of spontaneity. This is shown by Mozart in the library scene where he says marry me. Another important Romantic impulse is the notion of carpe diem. This means to live for the moment, and not plan for the future. We encounter this when we see Salieri making a promise with God and arranging his prospects.Mozart on the other hand neglects order and structure and has a child when he clearly doesnt have the mental capacity and ironically the finance to do so. Since the Age of Reason believes that commitment to decorum helped preserve societys important moral standards, the Establishment are very anti-Mozart. This new revolution stands for everything that their culture is against. With this in mind it creates the ideology of new versus old. Society is apprehensive to accept a new phenomenon to break their convention because no one likes to chance change. This theme is faultlessly expressed in Amadeus.Paradoxically it is the lower class citizens who are the ones who understand Mozarts music. This could be showing that perhaps there is more to a genius that meets the eye. Maybe that genius is in the eye of the beholder and that your status holds no predisposition on whether you can truly encompass the complexity of something as vast as Mozarts music. Despite the conflict between the historical dichotomies fused into this era, there is a message that they both needed each other. Salieri needed Mozart so he could begin to understand reality and how life isnt fair when Mozart needed Salieri in order to get money for his music.All serious operas written in this century are boring. This shows Mozart clearly expressing himself however he wants. The provocative nature of it shows how he speaks what he thinks and goes against the conformist way of agreeing politely. For example, Joseph says, Have I told you this before? and the Establishment all reply No your majesty when in fact he has. Due to the lying attitude of the court and largely Salieri it creates the impression of him metaphorically wearing a mask as a way of covering up the truth.As Mozart is such an outcast in this false society it makes the death of him seem inevitable; yet we feel sorry for him as it is largely societies fault for not excepting him. After this speech we see Salieri and Orsini-Rosenberg somewhat ganging up on Mozart. This fits in with the idea of the people within the Age of Reason act together as part of a community. However this is a very malicious way of fighting Mozart. Ironically they are a society revolved around the idea of fairness, yet they are being rude enough to talk in Italian when in the presence of Von Strack who cannot understand it.Orsini-Rosenberg tears out some pages of Mozarts manuscripts. This shows that both historical backgrounds dont understand what is right and what is wrong. Mozart doesnt understand how to get by in society, this is because he is ahead of his time, where Salieri doesnt understand moral limitations and takes his jealousy too far. Shaffer scrutinises both ways of life and is perhaps showing that because life isnt fair we are never going to have a perfect society. Killing Mozart didnt make Salieri better at music.

David Hume- Aesthetics Essay Example

David Hume David Hume- Aesthetics Paper David Hume- Aesthetics Paper David Hume is one of the most significant thinkers among the Enlightenment. He is motivated by the question what is beauty, and how certain responses to artwork reflect objectivity. Hume’s essay of 1757,â€Å"Of the Standard of Taste† elegantly describes examples of the tradition of aesthetic judgment The growth of scientific knowledge influenced a sense of general optimism among Enlightenment thinkers. This sense of optimism in result called for a more critical use of human intellect. By overturning long established dogmas, people scrutinized the very prerogatives of reason in relation to political and religious institutions. During this same time, theorists were trying to take account of all the various creative activities that were occurring such as poetry, music, dance, architecture, and sculpture etc. They generalized them into one category of â€Å"fine arts† or â€Å"beaux arts† assuming all activities were unified by the common function and purpose; pleasure. Hume devotes his aesthetic philosophy to describe and analyze art and taste within the field of criticism. clea Humes essay â€Å"Standard of Taste† is divided into four major parts. First part compares the two views of artistic values. He supports the idea of common sense what it comes to judging artwork. It seems from this philosophy that no response to artwork can be wrong because personal taste varies throughout people and therefore cannot be dismissed. Hume rejects the conclusion that beauty simply equates with the sentiment of pleasure received by the object or thing. This is because he says sentiment â€Å"exists merely in the mind† which makes no individual response more superior than another. The Second stage of Humes argument The third stage that Hume discusses in his essay (17 through 27) outlines what he believes constitutes a true judge of art and what may be required to improve ones own standard for judging art. â€Å"Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice. † These specific factors in his mind would result in an individual worthy of a true judgment of at least a certain kind of artwork. In the fourth and concluding stage Hume stems from the third in the concept of who is the true standard. While seeking this specific critic of beauty one has to also take into account peculiar circumstances that may effect the experience and overall judgment of works. Circumstances can arise from unavoidable prejudices, which even the best critics cant avoid. Factors of natural differences such as age can result in generational differences, as well as cultural biases. A critics moral outlook constitutes as another circumstance that may complicate the judgment of certain kinds of works. Moderate moralism, Hume advocates as the best position to view works in because it confine circumstances where a work will be blemished by improper moral attitudes. David Hume was born in Edinburgh, Scotland on May 7, 1711. He was a philosopher, historian, economist, and essayist. He is regarded as one of the most important thinkers of Western philosophy and the Enlightenment. He is known especially for his philosophical empiricism or sense derived knowledge and skepticism and also for his influence on another important thinker during the Enlightenment, Emanuel Kant. Hume constantly tried to describe how the mind works in regards to knowledge and how the mind works. Experience meant a lot to Hume because he thought it served as the basis of his theory of knowledge. Hume attended the University of Edinburgh at the extraordinarily young age of 10 or 12. At first his family and him thought that a career in law was what his future may entail due to a family tradition on both sides. Yet, later he had become inspired by the different pursuits of philosophy. After a nervous breakdown and a few years to recover in 1729, he tried a job in a merchants office in 1734. He then came to a turning point in his life where he retired to France to spend the majority of his time studying and writing. During this time spent Hume produced a writing which was separated into three books called A Treatise of Human Nature. These books was the first of Hume’s attempts at a full fledged philosophical endeavor. It was certainly his most thoroughly written product of his thoughts mostly explaining his theories about mans process of thought and knowledge. During his younger years, Hume was earning enough money to gain leisure for his philosophical studies. In this time he wrote, rewrote, and added to the book, Treatise. It was in this set of three books that Hume developed his mature thought about the nature of reasoning in regards to fact and experience. The growth of scientific knowledge influenced a sense of general optimism among Enlightenment thinkers. This sense of optimism in result called for a more critical use of human intellect. By overturning long established dogmas, people scrutinized the very prerogatives of reason in relation to political and religious institutions. Hume was the first philosopher of the post medieval world to reformulate the skepticism of the ancients. (Cranston) His conclusion that man is more a creature of senses and practical sentiment or taste than that of reason guided many prominent philosophers to follow. Hume’s general analysis of measuring the aesthetic experience of an object or thing is generated from a personal taste. He believes that there is no wrong evaluative response to a work of art. No reaction or opinion can be dismissed simply because it maybe disfavored by the majority. If something is beautiful to someone then this fact cannot be argued or judged upon by another. Of course, this philosophy comes with certain limitations and specifications determining who is worthy of true judgment of works according to David Hume. In Hume’s essay he outlines what people can do to improve one’s taste and what kind of qualities must be instilled to qualify as a true judge of at least some kinds of works of art. Five qualities, Hume says, would qualify for this job. â€Å"Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice†. These conditions he believes need to be evident in order to achieve a more qualified personal taste towards a specific kind of work. Even with the best critics there can be certain complicating circumstances that can interfere with judgment. Hume believes these kinds of unavoidable prejudices come from a matter of moral outlook. Bias that comes from individual morality varies greatly and Hume thinks that this can be a huge flaw when it comes to a persons judgment of work. Hume advocates a position of moderate moralism when it comes to â€Å"the natural boundaries of vice and virtue†. This way the works being exposed to the individual judge will not be blemished by overt premonitions.

Elements in the Human Body and What They Do

Elements in the Human Body and What They Do There are several ways to consider the composition of the human body, including the elements, type of molecule, or type of cells.  Most of the human body is made up of water, H2O, with cells consisting of 65-90% water by weight. Therefore, it isnt surprising that most of a human bodys mass is oxygen. Carbon, the basic unit for organic molecules, comes in second. 99% of the mass of the human body is made up of just six elements: oxygen, carbon, hydrogen, nitrogen, calcium, and phosphorus. Oxygen (O) - 65% - Oxygen together with hydrogen form water, which is the primary solvent found in the body and is used to regulate temperature and osmotic pressure. Oxygen is found in many key organic compounds.Carbon (C) - 18% - Carbon has four bonding sites for other atoms, which makes it the key atom for organic chemistry. Carbon chains are used to build carbohydrates, fats, nucleic acids, and proteins. Breaking bonds with carbon is an energy source.Hydrogen (H) - 10% - Hydrogen is found in water and in all organic molecules.Nitrogen (N) - 3% - Nitrogen is found in proteins and in the nucleic acids that make up the genetic code.Calcium (Ca) - 1.5% - Calcium is the most abundant mineral in the body. Its used as a structural material in bones, but it is essential for protein regulation and muscle contraction.Phosphorus (P) - 1.0% - Phosphorus is found in the molecule ATP, which is the primary energy carrier in cells. Its also found in bone.Potassium (K) - 0.35% - Potassium is an im portant electrolyte. Its used to transmit nerve impulses and heartbeat regulation. Sulfur (S) - 0.25% - Two amino acids include sulfur. The bonds sulfur forms help give proteins the shape they need to perform their functions.Sodium (Na) - 0.15% - Sodium is an important electrolyte. Like potassium, it is used for nerve signaling. Sodium is one of the electrolytes that helps regulate the amount of water in the body.Chlorine (Cl) - 0.15% -  Chlorine is an important negatively-charged ion (anion) used to maintain fluid balance.Magnesium (Mg) - 0.05% - Magnesium is involved in over 300 metabolic reactions. Its used to build the structure of muscles and bones and is an important cofactor in enzymatic reactions.Iron (Fe) - 0.006% - Iron is found in hemoglobin, the molecule responsible for oxygen transport in red blood cells.Copper (Cu), Zinc (Zn), Selenium (Se), Molybdenum (Mo), Fluorine (F), Iodine (I), Manganese (Mn), Cobalt (Co) - total less than 0.70%Lithium (Li), Strontium (Sr), Aluminum (Al), Silicon (Si), Lead (Pb), Vanadium (V), Arsenic (As), Bromine (Br) - pres ent in trace amounts Many other elements may be found in extremely small quantities. For example, the human body often contains trace amounts of thorium, uranium, samarium, tungsten, beryllium, and radium. Trace elements considered essential in humans include zinc, iodine, possibly silicon, probably boron, selenium, probably nickel, chromium, manganese, lithium, possibly arsenic, molybdenum, cobalt, and possibly vanadium. Not all of the elements found within the body are essential for life. Some are considered contaminants that appear to do no harm, but serve no known function. Examples include cesium and titanium. Others are actively toxic, including mercury, cadmium, and the radioactive elements. Arsenic is considered to be toxic to humans, but serves a function in other mammals (goats, rats, hamsters) in trace amounts. Aluminum is interesting because it is the third most common element in the Earths crust, yet serves no known function in living cells. While fluorine is used by plants to produce protective toxins, it serves no essential biological role in human beings. You may also wish to view the  elemental composition of an average human body  by mass. Sources Chang, Raymond (2007). Chemistry, 9th Edition. McGraw-Hill. ISBN 0-07-110595-6.Emsley, John (2011). Natures Building Blocks: An A-Z Guide to the Elements. OUP Oxford. p. 83. ISBN 978-0-19-960563-7.Frausto Da Silva, J. J. R; Williams, R. J. P (2001-08-16). The Biological Chemistry of the Elements: The Inorganic Chemistry of Life. ISBN 9780198508489.H. A., V. W. Rodwell; P. A. Mayes, Review of Physiological Chemistry, 16th ed., Lange Medical Publications, Los Altos, California 1977.Zumdahl, Steven S. and Susan A. (2000). Chemistry, 5th Edition. Houghton Mifflin Company. p. 894. ISBN 0-395-98581-1. Elements in the Human Body and What They Do

Changing of Pop Music Research Paper Example | Topics and Well Written Essays - 1250 words

Changing of Pop Music - Research Paper Example Chorus should be repeated uphold verse-chorus  structure  posses a  sound  which is melodic and have hooks which are  catchy. Numerous changes have taken place over the years (Simpson & Weiner, 1989). One group that changed pop culture is The Beatles. How the Beatles changed pop music The Beatles came into limelight by changing the whole idea of pop music in the world. This was after they overwhelmed the world with their creativity in sound making, which showed their  integrity  with what  was referred  to as â€Å"fab four’s success† (Frith, et al, 1990). The group comprises of George Harrison, Ringo Starr, John Lennon and Paul McCartney. This new  mix  sound, which  was developed  by Beatles, was a mixture of rock and roll with black rhythm and blues. Their unique sound comprised of sounds, which were easy to sing along with the lyrics. Their music made  youths  be interested to listening to music again as they had influenced individuals in both America and Britain. They were the first British  group  to become  successful  and popular in America (Gillet, 1970). The popularity and revolutionizing of music by the Beatles  was encouraged  by their mainstreaming into success globally. Before they came into limelight, most musicians who were  famous  always sang solo and their bands  were never given  consideration. ... They had  energetic  lyrics that  were accompanied  by funky beats, which had youths all over the world singing along to them (Frith, 2004). They did not only  influence  people into their new dress code and singing, as they  were involved  in  political  affairs by preaching peace while hallucinogenic of drugs. Moreover, they also borrowed the Indian mysticism of  meditation  to the society. Their lead singer John Lennon started singing when he was 17, and he had already started his own band in the name of Black Jacks. His  band  was comprised  of members from his class who studied in Liverpool’s Quarry Bank Grammar School (Frith, et al, 1990). When they were representing their school, they  were known  as Quarry Men. Paul McCartney  was introduced  to the  band  in 1957 during a  preparation  of their performance in the church hall. He officially joined the  band  in October same year after auditioning. In 1958, the band chan ged their music from  normal  sniffle and jazz where they ventured into rock and roll. Their banjo player who decided to leave the band took this  badly, and George Harrison took his  part. The Quarry Men could not  establish  itself, and early 1959 witnessed their break up (Denisoff & William, 1986). The three managed to  attain  a  contract  of playing at Casbah Coffee Club found in Liverpool. Shortly, the club owner’s son called Pete Best who was a drummer joined them. They tried out some names before settling for The Beatles. In June 1962, the band went for an audition at Parlophone Records situated at Abbey Road Studios, which  was owned  by George Martins. He loved the band and their songs. However, he was not  comfortable  with Best who had

Cancer dedection Essay Example | Topics and Well Written Essays - 500 words

Cancer dedection - Essay Example Carbon nanotubes, silicon nanowires, gold particles, quantum dots etc can be used to fabricate nanotool sensors which may be used for detection of cancer biomarkers accurately (Zhang et al,2013,71). Recently colloidal gold or nano-gold particles had been used to distinguish cancerous cells from non-cancerous ones and by interacting these particles with light the cancerous cells were burnt up (Prajapati et al,2010). Thus nano-particles are not only used for detection but maybe used for its diagnosis of cancer as well. It is true that nanoparticles are bestowed with unique properties which are both a boon and a bane. Much of its efficacy is dependent on the way these particles are engineered. There is no way for the nanoparticles to target the tumourous cells solely and chances are that minimal damage maybe inflicted on normal human body cells as well. However, since this is a relatively new field ,researchers are still to find out the negative points about nanotechnology. However, so far nanotechnology has shown positive results especially in the field of medicine. Questions are raised on the ethics of using nanotechnology especially for health purposes. The engineering of materials at the atomic or molecular level may seem unethical to some. However, there is no doubt about the fact that nanotechnology is a revolution in the medical field which makes it easier for us to fight against diseases more efficiently. Oncologists are of the opinion that nanotechnology maybe the answer to many unanswered questions about cancer detection and treatment. The accuracy and efficacy of nanotechnology in cancer detection and subsequent diagnosis makes it a promising diagnostic and detection tool. More research should be undertaken to study its positive as well as its negative

Maggie Article Example | Topics and Well Written Essays - 250 words

Maggie - Article Example The main objective was to distract Jeff and change his focus. This would not be an effective strategy for changing Jeff’s behavior for long term. Jeff’s problems need to be addressed. Jeff comes from disturbed family environment where he lacks sufficient parental attention or care. Taking to the resource room to calm his aggression would therefore not be the solution to his problem. I would like to involve his parents to make the intervention plan more effective and ensure parental involvement in Jeff’s weekend activities. I would also make certain that he is constructively involved in activities of his interests in the resource room. Most importantly, I would ensure that an empathetic person is attached to him in the resource room who would listen to him without judgment and help build relationship of trust with him. I believe that current problems could have been prevented if he was involved in classroom activities and motivated to apply his intellect in solving course related

Foreign and Domestic Policy Issues from the 60's and Today Research Paper

Foreign and Domestic Policy Issues from the 60's and Today - Research Paper Example The first issue that president Obama needs to deal with is terrorism. Although terrorist threats on the US reached their height during the reign of George W Bush, Obama needs to devise new strategies of dealing with the problem. Terrorism is a global issue since it is still a problem in other parts of the globe. This indicates that the president needs to deal with the problem as a global issue and not an American issue. It is difficult for America to deal with terrorism without support from other countries. Although America has the military capabilities of dealing with any form of terrorism, the country still require collaboration with other nations (Koontz 107). For instance, the tactical arrest of Osama bin Laden proved America’s capabilities of dealing with terrorist criminals. However, the issue raised questions concerning lack of Pakistan involvement in the arrest. Thus, Obama needs to establish diplomatic relationship with leaders from other countries in order to solve t he current problems related to terrorism. President Obama also needs to address the current wars in Afghanistan and Iraq since it is affecting America’s credibility on the global stage. George W Bush was behind the war in his efforts to stop terrorism. These wars have similarities with the Vietnam War in the 1980s. Wars have no benefit to a country. In addition, there is no an absolute victor from a war. Thus, the president needs to reconsider America’s position on these wars. Like in the Vietnam War, America is losing millions of dollars due to its involvement in the war (Ellen web). In addition, the war has resulted into massive destruction of lives and property. America has lost hundreds of its soldiers in the wars. The latest incidence is increasing number of suicide cases among soldiers fighting in these countries. The continued involvement of America in the Iraq and Afghanistan wars is contributing to the problems been experienced by the country. America needs to create a systematic withdrawal of its forces from Afghanistan and Iraq within the shortest time possible. The role of regime change that America has played in the two countries should be left the UN. The US also needs to separate its war against terrorism from war against Islam. Although most terrorist have an Islamic background, Islam and terrorism have no relationship. There have been allegations that America is fighting Islam through its global efforts to eliminate terrorism. President Obama has an obligation to free America from these allegations by ordering the withdrawal of American forces from Iraq and Afghanistan. In addition, America needs to be accountable for the crimes committed by its forces in the two countries (Brook web). This will free America from accusations of double standards in dealing with crime against humanity. Gay marriages and gay rights have also remained a controversial issue in America. Although America is a multicultural society, it has a global socia l obligation. In addition America is been looked upon by the rest of the global population. Thus, mistakes committed by Americans are likely to be repeated by the rest of the globe. Gay people have the rights to live as other ordinary individuals do. In addition, they have the rights of upgrading their relationship into marriages. America has high social standards and integration than the rest of the world. Thus, Americans needs to reconsid

Assessment of marketing Term Paper Example | Topics and Well Written Essays - 1750 words

Assessment of marketing - Term Paper Example Geographical segment: the company provides different price ranges products to target the customers of different income level. It has regular priced products for the people of middle income level and also offers premium branded products for the higher class who only want the quality and the brand name and do not hesitate for price. For social class, all demographic social categories of customers are targeted by the company. It generally offers branded clothes, so, the customers are generally educated and earning people. The customers segment of this company includes working people like employees and small business people. Psychographic segment: the lifestyle of the target customers are generally western culture and people follow the new fashion trend to choose dresses for both casual and formals. Their interest is to get quality and also brand name in standard price. Behavioural segment: Most of the customers are frequent buyers of casual dresses. They follow the new and popular trend. The target customers generally shop from high streets garment shops which offers variety products of different brands. They do not generally buy from the company showroom of a particular brand. As these customers are frequent buyers so they do not purchase at one time shopping. The company can diversify into a neighbour market i.e. Melbourne which is second popular city in Australia. To find out the external factors e.g. opportunities and threats related to this market, the external factors need to be analysed. The external environment of a new market includes political or legal, economic, social or cultural and technological environment. Political: The political environment of this city is influential for a retail business like clothing. Some political issues or the legal restrictions are there to use the natural resources like water that is not related to this business. Economic: the city has highly diversified economy. This city has

An analysis of the financial crisis and collapse of Lehman Bros Essay

An analysis of the financial crisis and collapse of Lehman Bros - Essay Example An analysis of the financial crisis and collapse of Lehman Bros. Many of the investment strategies designed to improve the liquidity position of major banks and ensure asset growth had lost the majority of their value and companies such as Lehman Bros. were unable to find appropriate buyers for many derivatives that were backed by the high volume of home mortgages granted to higher-risk consumer segments prior to 2007. As aforesaid, the inter-dependency within the international banking system led to a crisis when asset values on certain derivatives plummeted, when major banking institutions could no longer successfully meet their debt obligations, and even sizeable financial bailouts both internal and from government were insufficient in sustaining banking operations. The main contributors to the financial crisis of 2007-2010 was not largely attributable to improper or lax regulatory forces, it was a product of poor banking leadership and inappropriate investment strategies within the financial institutions’ business models. This essay describes the catalysts for what drove the financial crisis, focusing specifically on the role of Lehman Bros. in facilitating the problem. Research has identified that the mechanisms creating the financial disaster included the derivatives market, investor and executive-level behaviour in the financial markets, poor auditing systems responding proactively to observable or quantitatively-supported market trends, and the growing consumer adoption of adjustable rate mortgages being offered by major banking institutions. ... The main contributors to the financial crisis of 2007-2010 was not largely attributable to improper or lax regulatory forces, it was a product of poor banking leadership and inappropriate investment strategies within the financial institutions’ business models. This essay describes the catalysts for what drove the financial crisis, focusing specifically on the role of Lehman Bros. in facilitating the problem. Research has identified that the mechanisms creating the financial disaster included the derivatives market, investor and executive-level behaviour in the financial markets, poor auditing systems responding proactively to observable or quantitatively-supported market trends, and the growing consumer adoption of adjustable rate mortgages being offered by major banking institutions. The Adjustable Rate Mortgage (ARM) Consecutive and recurring drops in the national interest rate in the United States and the United Kingdom occurring between 2001 and 2006 in an effort to stave off a perceived, impeding economic recession created a favourable environment for home ownership. When the Federal interest rate is lowered, it affects the published prime rate by which financial lenders establish an appropriate interest rate on home mortgages. In 1982, the prime rate in the United States was set at a record of 19 percent (Fedprimerate.com 2013), a period where the country was emerging from a period of intense inflation increases and previous economic recession. Home mortgages generated between 1982 and 2000, therefore, were significantly profitable for lending institutions as they were able to justify loan generation to diverse consumer

Assessment of marketing Term Paper Example | Topics and Well Written Essays - 1750 words

Assessment of marketing - Term Paper Example Geographical segment: the company provides different price ranges products to target the customers of different income level. It has regular priced products for the people of middle income level and also offers premium branded products for the higher class who only want the quality and the brand name and do not hesitate for price. For social class, all demographic social categories of customers are targeted by the company. It generally offers branded clothes, so, the customers are generally educated and earning people. The customers segment of this company includes working people like employees and small business people. Psychographic segment: the lifestyle of the target customers are generally western culture and people follow the new fashion trend to choose dresses for both casual and formals. Their interest is to get quality and also brand name in standard price. Behavioural segment: Most of the customers are frequent buyers of casual dresses. They follow the new and popular trend. The target customers generally shop from high streets garment shops which offers variety products of different brands. They do not generally buy from the company showroom of a particular brand. As these customers are frequent buyers so they do not purchase at one time shopping. The company can diversify into a neighbour market i.e. Melbourne which is second popular city in Australia. To find out the external factors e.g. opportunities and threats related to this market, the external factors need to be analysed. The external environment of a new market includes political or legal, economic, social or cultural and technological environment. Political: The political environment of this city is influential for a retail business like clothing. Some political issues or the legal restrictions are there to use the natural resources like water that is not related to this business. Economic: the city has highly diversified economy. This city has

Kant on Time as A Priori Essay Example for Free

Kant on Time as A Priori Essay Immanuel Kant presented a series of arguments regarding the nature of time. He sought to prove that time is innate in the sensibility of all human beings and that it is independent of the material world and argued that time belongs to experience as an a priori form of intuition (Kant, 74). In his Critique of Pure Reason, he claimed that time is a priori instead of being a permeating feature of mind-independent reality. He also argued that the nature of time as an element of the universe is sensible instead of conceptual which the mind   compels upon experience (75). He arrived at the conclusion that time could not independently exist or be associated to other objects as a verifiable entity. He claimed time to be the form of inner sense and maintained that time is â€Å"It is the immediate condition of inner appearances (of our souls), and thereby the mediate condition of outer appearances.†Ã‚   (77).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first of Kants arguments regarding time as an a priori form of sensibility states that it is a necessity for our understanding of   simultaneity and succession to be preconceived since they are generated in our minds prior to our experience of simultaneous but successive moments in time (75). Kant claims: â€Å"Time is not an empirical concept that has been derived from any experience. For neither coexistence nor succession would ever come within our perception,   if the representation of time were not presupposed as underlying them a priori. Only on the presupposition of time can we represent to ourselves a number of things as existing at one and the same time (simultaneously) or at different times (successively).†Ã‚   (74) By stating that â€Å"Only under its presuppositions can one represent that several things exist at one and the same time   or in different times,† (74) Kant, in essence, is implying that concepts can not made on the basis of perception unless we have a preconceived notion of such concept. For example, our notion of a â€Å"dog† could not be a concept which is based on our experience since our mind would not be able to perceive it we did not have an idea of a â€Å"dog† which was based on a preconceived notion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, even with Gardners explanation, Kants argument is still unpersuasive. It fails to offer us sufficient reasons to agree that a preconceived notion of time is a necessary prerequisite of the perception of time. This argument is not compelling enough to weaken how time is viewed in the common sense because it begs a faulty conclusion that if this was so, our notion of color should also be a priori. Consequently, with this argument, the logical assumption about time would be that â€Å"because the notion of time is conjured simultaneously with representing the world of material objects, it cannot be based on perception of material objects. The basic view of the nature of time actually remains definite as the properties of time, which exists in and all the objects of the universe, are perceived through our experiences.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kants second argument tries to prove that time is an a priori form of intuition by arguing that it is possible to consider time without any appearances of any material object but it is not possible to consider any material object without the appearance of time. Kant argues: â€Å"Time is a necessary representation that underlies all intuitions. We cannot, in respect of appearances in general,remove time itself, though we can quite well think time as void of appearances. Time is, therefore, given a priori. In it alone is actuality of appearances possible at all. Appearances may, one and all, vanish; but time (as the universal condition of their possibility) cannot itself be removed..† (74-75) However, if we take this argument into consideration, it would then be logically imperative to conclude that space embodies the of outer sense or time embodies the inner appearance however this conclusion, albeit sound based on the provisions of the Kants argument, actually contradicts the text itself .   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All in all, Kants arguments fail to mitigate the strong points of the common sense view of time which is, that time is a pervasive feature of the world. His arguments do not offer conclusive ideas. Although he tries to provide empirical evidences to his arguments by referencing his claims with the realities of experience, his arguments imply assumptions that when interpreted do not necessarily hold true. His theory requires a vital premise, that our notions of time and space are a priori, and it requires it to be granted in the onset however he offers no compelling argument. This vital premise caused the undoing of his entire theory. Works Cited Kant, Immanuel. The Critique of Pure Reason. Trans. Kemp-Smith, Norman. Palgrave Macmillan, 1995.

Gravity Concentration By Jigs Engineering Essay

Gravity Concentration By Jigs Engineering Essay Gravity concentration methods separate minerals of different specific gravity. They are used to treat a great variaty of materials [ranging from Au ( sp. gr. 19.3 ) to coal ( sp. gr. 1.3 ) ]. Gravity concentration methods remained, however the main concentrating methods for iron , tungsten, tin ores and coal. This methods are usually preferred to flotation due to its low cost . Minerals liberated at sizes above flotation range may be concentrated even more economically using gravity methods (also cause efficient dewatering due to decreased surface area.). The main principles of appliying this method is different size and shape of minerals having different specific gravity. This method can be applied at the range of 7.5 1.3. And, the advantages of this method are its simplicity, having high capacity and low cost. In order to apply gravity concentration method concentration criteria ( cc ) shoud be at optimum range. CC = dh df dl df CC >2.5 ( 74 micron ) CC

Media Portrayal of Mental Illness in America Essay -- Media American S

Media Portrayal of Mental Illness in America The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact it can leave on America's perception leads to generalizations, assumptions, and stigmas. The media influence is not always negative, however. In most cases it has beneficial and positive aspects. Without the media, people would be drastically less informed and conscientious about major issues in t he world around us. In some cases, however, the way the media portrays an issue can twist one's perception, leaving an assumption instead of a factual concept. Mental illness is one of the biggest concepts that the media has distorted due to the majority of portrayals the media presents. Mental health is extremely important and plays a key role in every individual's life. Yet it is also has millions of misconceptions. Mental illness is more common that one would like to believe. In reality, one in five Americans will suffer from a mental disorder in any given year. Though that ratio is about equivalent to more than fifty-four million people, mental illness still remains a shameful and stigmatized topic (National Institute of Mental Health, n.d.). The taboo of mental illness has an extensive and exhausting history, dating back to the beginning of American colonization. It has not been an easy road to say the least. Due to the endless efforts and research of certain foundations and in dividuals, the ideas and functions of mental health have improved significantly. The advancements made in the field are impressive and without them humankind would not be the same. Yet then why do only fewer than eight million people who are in need of help seek treatment? (National Mental Health Association, 2001). The history, stigmatization, and perce... ...on.(2000,May 15). Negative Media Images of People with Mental Illness Impact America’s Perception: NMHA Survey Focuses on Entertainment and News Media. Retrieved June,16,2002, from http://mhnet.org/articles/nmha3.htm National Mental Health Association.(2001). Did You Know? Retrieved June,16,2002, from http://www.nmha.org/infoctr/didyou.cfm Star,S.A.(1952). What the public thinks about mental health and mental illness. Paper presented at the annual meeting of the National Association for Mental Health. Star,S.A.(1955). The public’s ideas about mental illness. Paper presented at the annual meeting of the National Association for Mental Health. Swindle,R.,Heller,K.,& Pescosolido,B.(1997,August). Responses to â€Å"nervous breakdowns† in America over a 40-year period: Mental health policy implications. Paper presented at the meeting of American Sociological Association, Toronto, Ontario. U.S. Public Health Service.(1999). The Surgeon General’s Report on Mental Health. Retrieved June,5,2000, from http://www.surgeongeneral.gov/library/mentalhealth/home.html Veroff,J.,Douvan,E.,& Kulka,R.A.(1981). Mental Health in America: Patterns of help-seeking from 1957-1976. New York: Basic Books.

Topic Summary For Petroleum Paper :: essays research papers

CHEMISTRY ISU: REFINEMENT OF CRUDE OIL My ISU will focus on Petroleum, a complex mixture of hydrocarbons that occurs in the Earth in liquid, gaseous, or solid forms. The term is usually restricted to the liquid form, commonly called crude oil, but as a technical term it also includes natural gas and the viscous or solid form known as bitumen. In its liquid and gaseous states, it is also known as Oil, or Crude Oil. Italicized are segments from my ISU or introductions to the planned topics. In my ISU, I plan to dedicate potions of my paper to the following aspects of petroleum. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Petroleum’s many uses. Petroleum today is the source from which we derive many items. The Motor vehicle’s development in the 1930s gave petroleum a new and swiftly expanding role as the primary source of gasoline; oil and then natural gas replaced coal as the primary fuel for industrial and domestic heating. Petrochemicals derived from petroleum became the source of such chemical products as solvents, paints, plastics, synthetic rubber and fibres, soaps and cleansing agents, waxes and jellies, explosives, and fertilizers. Petroleum fuels also generate a large portion of the world's electrical-power supply. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I will also discuss the exploration for crude oil, and the impending crisis if it continues to be used up at the current rates of consumption. ( is expected to exhaust the world’s supply by the mid-21st century) and possible energy alternatives. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Petroleum’s origin and formation:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Petroleum is derived from aquatic plants and animals that died hundreds of millions of years ago. Their remains mixed with mud and sand in layered deposits that, over the millennia, were geologically transformed into sedimentary rock. Gradually the organic matter decomposed into petroleum, which moved from the original source beds to more porous and permeable rocks, such as sandstones and siltstones, where it finally becomes entrapped. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Types of petroleum; for example, Bitumen. It is formed by crude oil that has migrated toward the Earth's surface and has been stripped of its lighter fractions by descending water. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The components of Petroleum:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (A) hydrocarbons. I will spend a lot of time on this segment, as it allows a lot of discussion about hydrocarbons, in which I can discuss chemical compounds and molecular structures and subsequent properties. Can discuss paraffins, naphthenes, aromatics in detail.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (B) Non-hydrocarbons. Other constituents of petroleum include sulfur, oxygen, nitrogen, and the metals nickel and vanadium. Most of these impurities are removed during refining.

Honey Bee Farming

Alabang we can see the skyscrapers, big malls and busy viable centers. In a backyard of a small house in a high village is a wood of trees and flowering plants, this is where the bees are camping and in this place Luke Macababbad lives. He is an urban farmer and a custodian of the colonies in a 50-square-meter backyard in Muntinlupa City subdivision. Bees sip the nectar of the shrubs and bushes of the wild flowering plants, vines and trees. January to May is the honey season, flowers bloom and honey flows. A 50 hives or colonies can make 30 to 50 kilograms of honey in 3 weeks. The 80% is being made into wine and the remaining is honey. According to Macababbad, the production is down because of climate change. The flowering season is not distinctive because the bees are confused. At this time, kakawati trees should be blooming but they are not. Honey is not produced after heavy rains. When you are into bee farming, the cost of a queen bee is $300 to $500. A single colony, with four frames to house 3,000 bees, costs about P6,200. Continuous labor and maintenance are the added operating costs. According to Virgilio Badajos, a staff beekeeper who was trained in Australia, bee mortality rate must be monitored. Migratory birds can eat up to 500 bees a day. He started the bee farming as a hobby at the University of the Philippines Los Banos. All we wanted was to have our own home-made honey for home use, he said. He had 4 colonies in his farm which expanded in Batangas, Lipa, Tanauan and Cavite. He harvested 100 kilograms of honey produced at Dielle's Apiary and Meadery Enterprises. With the increase in demand Macababbad seek the technology assistance from the Department of Science and Technology (DOST). And the Small Enterprise Technology Upgrading Program (SET UP) provided him P300,000 to purchase new stainless steel tank. This helped him increased from 1,000 bottles a year to 2,000 bottles per month. Other products were added: mango, bignay and duhat wines, the label designs and packaging were provided by DOST. Sales raised to 300 percent and on-line orders also increased. According to Dr. Teresita C. Fortuna, DOST’s Regional Director for Metro Manila, the bee colony is one of the more successful technology intervention of the DOST National Capital Region (NCR). In 2009, P8.9 million support was provided by DOST-NCR for technology acquisition to 11 microenterprises. This includes consultancies, trainings and workshops conducted in 596 firms. In Twinville Subdivision in Marikina, homeowners association uses hydroponics  or growing plants without soil. The DOST Philippine Council for Agriculture, Forestry and Natural Resources Research and Development (PCARRD) provided the Hydroponic Technology. The Enriched Potting Preparation technology involves nutrient-rich compost soil extract and a specialized watering and aeration-efficient container made from used plastic bottles. Senior citizens of the Twinville Homeowner’s Association participated by planting the first crop of vegetables for home consumption. The harvested crop is sold in the city government and in nearby supermarkets. Marikina and Muntinlupa are the recipients of a bioreactor technology which converts the wastes from wet markets into organic fertilizer. While in Quezon City and Taguig, DOST NCR and PCARRD provided technical assistance and training to city agriculture technologies like edible landscaping, hydroponics and enriched potting preparation and composting.

A Plan for a Car Garage Business Establishment Work Plan

One of the most feasible businesses in the society today is one that goes with cars. The growing number of cars in the streets has naturally increased the number of cars needing assistance for repair.This is the reason why there is a need for business establishments giving quality service for car repairs and fixing assistance. Being able to create such a type of business would indeed result to a much profitable source of income. However, establishing a car garage business is not that easy.Planning for the Business Everything starts with a vision. From a vision comes plans, and from plans come fulfillment of the vision. Vision and plans are the primary elements for starting any business. An entrepreneur must posses the vision and determination needed for an individual to become successful within the business industry; however, these elements are not solely the needed requirements.Vision and plans are the abstract elements that contribute to business proceedings hence empowering the en trepreneur to continue whatever it is that he has started. The other elements include capital, land [place of business headquarters] and the people force.The elements that were mentioned primarily gives essence to the business itself. The capital is more on the monetary resource needed to start the business. At times, this particular resource comes from a group of entrepreneurs who decide to work together for a certain organization, or on the other hand, it is sourced out from loaning or from the pocket of the entrepreneur himself.At some point, the capital actually determines the scale of the business. Land or the area intended for the business headquarters is depending on what type of business is planned to be established. If the business is supposed to cater to several clients, there should be a place intended for them that would be much convenient for business transactions.However, if the business is online [which is at trend right now] or other home based businesses, the area o f business branch would not be much of a problem since the transactions are to be done at any convenient place possible. The people force also depends on the scale of business that is being established.Whatever type of business is being established, it is necessary that the entrepreneurs see to it that the different sections of the business, especially that of the people force are well taken care of. The success of the business naturally depends on the ability of the entrepreneurs to balance the idealistic mission as well as the activities of the organization as a business entity. This as well includes the legalities of the organization and its close connection with the existing laws for business organizations.Introduction It could be noted that opening or establishing a business organization is not that easy to deal with. The first months of operation towards the first year usually deals with the different challenges of effective strategies created to put the organization within th e existing competition. Entering a certain business organization and trying to make it within the business industry is a great challenge to everyone wanting to create a considerable reputation in the society.However, once this particular challenges have been successfully met by the new entrepreneurs, the continuous progress of the said new established organization could be assured. This though does not mean that developments are already to stop once the business has been established. As for a fact, the establishment should simply mark the beginning of the progressive developments intended to help the whole organization remain within competition as long as it exists within the business industry.Scaling the Business through SWOT Analysis Through the utilization of SWOT analysis basics, the establishment of the Car Garage Business shall be examined as to how it primarily would affect the growth of the business towards future stability and success.  

Social Science

SOCIAL SCIENCE THEORY ESSAY Most of the things we know about human? s behaviour has come out because of the different psychological theories. We may question why there are so many different psychological perspectives, which one is right and which one is wrong. Most Psychologists nowadays would say that none of the theories are correct. However, in the early days, the Psychologists would agree that all the theories were the only truly scientific one. Psychology is a science dedicated to the study of our mind and behaviour. There are different ways of understanding the human mind and behaviour, those ways are called perspectives.A perspective is basically a point of view or a way of considering how some things are linked together and their importance. Sigmund Freud known as the father of psychoanalysis was a famous physiologist, medical doctor and an influential thinker of the early twenties. Freud was the one who created a new method to understand the human personality. He had one of the most provocative minds of the last century. Freud was the one that improved the theory of psychodynamic psychology and the famous treatment known as psychoanalysis.Freud was one of the most brilliant thinkers in the last century, he brought public attention by his ideas of we usually are not conscious of the aspects of ourselves. He believed that what people are conscious of is symbolized in our minds, memories and feelings. Freud believed that the things we experienced in the past are part of our mind that he called the unconscious. However, we are not able to access the contents in our unconscious, they often appear in our dreams. Freud described the unconscious mind has an iceberg where only a very small part of it is accessible to awareness.The part of the unconscious that he believed it can be accessed very easily he named the pre-conscious. The importance of an early experience is evidently illustrated by Freud’s development theory of psychosexual development. He de scribed that each stage of our life concentrates on a part of the body that is relevant at that stage. If the needs of the individual are achieved on that stage, the he or she was ready to go into the next stage. However, if the individual struggles to achieve that stage then he or she becomes stuck in this stage.Freud believed that these results are the ones that we carry through into the adulthood and it can possibly explain our behaviours later in life. Stretch and Whitehouse (2010) The early stage of an individual is called the oral stage. The focus on this stage is on the mouth and activities like, sucking, licking and biting. Freud believes that there could be two reasons for fixation. If the infant was discouraged two early, It could make the infant feels unsatisfied and the infant could become a negative, sarcastic person.If, in the other hand, the infant was over-gratified, the infant could develop a gullible personality, easily trusting in others and with a tendency of swa llow anything. The early stage lasts from birth to approximately 18 months. Stretch and Whitehouse (2010) If the infant gets through the stage with no problems, the next stage is called the anal stage, where the infant focuses on aspects to do with potty training. If there is a fight between the parents and the child during the potty training or if the child does not feel comfortable while potty training, they may rebel by retaining their faeces.This type of fixation is called anally retentive. The child is not given the opportunity to enjoy potty training so the child can become a very disorganised person. During the ages of four and five, the child passes through the phallic stage. Freud believed that this stage is associated with nervousness and guilt feelings about sex and fear of castration for males. If this stage is not passes successfully, this theory suggests that a boy could become homosexual and a girl could become a lesbian. Freud thought these were abnormal fixations bu t nowadays most people would not view them in the way Freud did.When the child reaches the age of five until the age of seven, the child gets into the latency stage where he or she focuses on the social environment and the development of friendships. The final psychosexual stage is the genital stage in which the puberty begins. Freud believed that the less fixated the individual has become during the earlier stages, the more easily this stage will be negotiated, resulting in the ability to form strongest heterosexual relationships with an ability to be warm and loving as well as to receive love in a new, mature fashion.Overall, Psychoanalysis is usually used to cure depression and any type of mental illness. Psychologists also believed that their therapy would release repressed emotions, it would make the unconscious conscious. Functionalism is known as a sociological aspect that sees the society working in peace and harmony with each other, making an enormous contribution to the sm ooth running of the society. The society works together using social methods to control and deal with deviant members of groups, to make sure the society functions smoothly.Talcott Parsons was an American sociologist who helped in the development of functionalism and sociological aspects. He believed that society was a system made of interrelated institutions and for that reason, the society would run smooth. He also believed that the main role of an institution was to socialise individuals and make sure they were able to understand the values of the society and behave in an acceptable way. Functionalism says that everything and everyone in the society serves a purpose, no matter how strange it may seem. For example, crime is viewed universally as trouble.Functionalists, however says that crime serves several purposes. They believed that crime is needed for the employment of criminal investigators, police officers and other people related fields to work. If at any moment crime disap pear from the planet, thousands of jobs related with crime would no longer be necessary. Stretch and Whitehouse (2010) Functionalism received some criticism for forgetting the negative aspects in events such as divorce. Critics also declare that the perspective of functionalism justifies the statues of quo and complacency on the part of society members.Functionalism does not persuade people to try to change their social environment, even if those changes could benefit them. Functionalism is also criticised for its lack of testability. Functionalism is described as the most generalized and unproductive of the sociological schools. It is not logically sync with variability between cultures and it does not explain the changes in the society. Marxism was first developed by a German Philosopher called Karl Marx. He considered that individual behaviour was shaped by society but he believed that the economic system defined society and people? place within it. Marx held the views that the i ndustrial society of his time there were two social classes: The bourgeoisie or capitalist that were described as a small powerful group who owned all the factors, offices and the other places of employment and the Proletariat that were a much larger and poorer group that were employed by the capitalists. Stretch and Whitehouse (2010) Marx’s view was that those two social groups would always get into conflict as the capitalists were the ones that owned the offices and they would want higher profits.In the other side the employees, the ones on the proletariat group, would ask for higher salaries. That is the reason that Marxism is usually called the conflict model. Marx believed that those conflicts between the capitalists and the proletariat could cause a revolution. Feminism is often seen as an example of a conflict model. Abbot and Claire Wallace (1990) were two women who argued about the male domination in the society. They said the society did not pay enough attention to the issues of the women and their place in the society.There are three different types of feminism: Marxism feminism, Radical feminism and Liberal feminism Marxism Feminists see women as a working-class. They believed that women meet the social, emotional and physical needs of their children and they are ready to work for their family and children on the future. Women know how to maintain their husbands or partners, they are good at cooking meals and they take care of their children properly without being paid. Stretch and Whitehouse (2010) Radical feminism believes that it is not the capitalism or social life that dominates women, but men.They say that women are housewives and mothers. They believe there is not equality between the sexes and women are only needed to take care of the children and do house work Liberal Feminism agree that the changes happening now and the one that will probably happen in the future such as the changes of attitudes, equal pay and sex discrimination br ought more equality between the two sexes. Marxism claims that the health problems people have are closely related to the unhealthy and stressful work environments.Marx believed that health problems are not the result of individual weakness, but the unequal social structure and class disadvantages that are reproduced under capitalism. Marx believed that the patterns of mortality and illness are probably related to occupation, especially in the case of industrial working class. Marxism argues that medicine is not an independent discipline, but a sector of economic production which respond to the political needs of the capitalist system as a whole. Some Marxists argue that the NHS benefits the bourgeoisie by ensuring that their workers remain well enough to work.Most of those workers understood their inequality but believed that the system was fair. Marxism discussed that the free health service was a victory for the proletariat, the working class, as the bourgeoisie used to get the b est care first. Marxism received some critics for not paying attention to the dynamics of the medical process, the experience of illness and the state of being a patient. Turner (1987) believed that the Marxist political economy of health needed to address how the diversity of capitalist societies was related to medicine, health and illness.The knowledge of the medical practitioners plays a very important role in providing health care. However, the primary purpose is to regulate the working classes and the popular masses. Navarro (1986) Emile Durkheim was a French sociologist who focused on different types of suicides. Durkheim believed that there is not any society in which suicide does not exist. Durkheim’s theory of suicide adds a lot for the understanding of the phenomenon. However, he has laid too much stress on one factor which is suicide. He has undermined other factors.Durkheim believed that suicide is not something individual or private, it happens because of somethi ng powerful that stays over and above the individual. Durkheim viewed that: â€Å"all classes of deaths resulting directly or indirectly from the positive or negative acts of the victim itself who knows the result they produce†. Nowadays loads of doctors and psychologists believe that the majority of people who commit suicide are in a pathological state. However Durkheim believed that people take their own life because of social reasons.Emile Durkheim categorized different types of suicides basing on the different relationships between the individual and the society. Egoistic Suicide is when an individual isolate himself from the society. The individual usually feels that there is no place for him or her in the society. In many cases the individual has lack of altruistic feelings. Altruistic suicide happens to people who are too close and intimidate to the society group. This type of suicide often results from the over incorporation of the individual into social proof.Accordi ng to Durkheim Anomic suicide happens when there is a breakdown of social equilibrium. For example if someone is really rich and goes bankrupt. Fatalistic suicide happens when there is an overregulation in the society. For example if a slave commits suicide, it is called a fatalistic suicide. Conclusion To conclude my essay is clear that Marx, Freud and Durkheim had a big impact in our society. I believe that without their theories our society would not be the way it is now. References â€Å"Health and social care level 3, M. Stretch and M. Whitehouse, First published 2010†